As from April 2013 my Journey in Investing is to create Retirement Income for Life till 80 years old for two over market cycles of Bull and Bear.

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This blog is authored by an old multi-bagger blue chips stock picker uncle from HDB heartland!

"The market is not your mother. It consists of tough men and women who look for ways to take money away from you instead of pouring milk into your mouth." - Dr. Alexander Elder

"For the things we have to learn before we can do them, we learn by doing them." - Aristotle

It is here where I share with you how I did it! FREE Education in stock market wisdom.

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Important Notice and Attention: If you are looking for such ideas; here is the wrong blog to visit.

Value Investing
Dividend/Income Investing
Technical Analysis and Charting
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Saturday, 29 October 2016

House Money Effect Bias : The Little Lie We Tell Ourselves. It Helps To Calm Our Investing Mind Across Market Cycles


DEFINITION of 'House Money Effect' The tendency for investors to take more and greater risks when investing with profits. The house money effect gets its name from the casino phrase "playing with the house's money."


Uncle8888 is "suffering" from this house money effect bias. 

But; what wrong with this bias?

This is the little lie he told himself that he won't lose any of his hard earned money from his human asset while still earning his own version of CPF Life on variable annuities. 

House money effect bias is the little lie we tell ourselves that we won't ever lose our own hard earned money.  It will help to calm our investing mind across market cycles so that we won't end up too much cash on hand earning too little cash flow from the volatile and unpredictable market cycles of Bulls and Bears.


This image tells the story how Uncle8888's little lie made him don't feel like a Loser!



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