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Monday, 24 October 2011

Personal savings put the frowns on S'poreans

SINGAPORE: Singaporeans rate their personal savings as the area they are most unhappy with - according to a study called "The Happiness Report".

Conducted by global communications firm, Grey Group, the study found that nearly half of the respondents reported a lack of sufficient savings in the last six months.

The second area that respondents said they were least happy with, was personal expenditure over the last half year, garnering 40.5 per cent of responses. The next three areas that made Singaporeans unhappy were their confidence in the economy (27 per cent), job satisfaction (23 per cent), and work-life balance (21 per cent).

The study was conducted in June this year with 200 respondents, from the ages of 18 to over 60 years old.

The study also revealed the top five things that Singaporeans were most happy about. Area of residence topped the happiness index, with about 78 per cent ranking Singapore as the best place to stay in the world.

Close family ties ranked second (74 per cent), spirituality came in third , with social support networks taking fourth and personal time rounding off the top five on the happiness index.

The study also discovered that baby boomers (45-49 years old) were the happiest people with an overall net happiness score of 11.4 per cent, 4.6 percentage points higher than the young adult segment (18-29 years old).

It also found that men were happier than women at the workplace, with 46.08 per cent of men found to be happy at their jobs as compared to 37.75 per cent for women.-


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