DBS, OCBC see jump in brand value

While both improve their global ranking this year, UOB slips two spots to 89th

By

Jamie Lee leejamie@sph.com.sg

         

 

Top bank in S'pore and Asean: DBS has a brand value of US$4 billion this year, up 15.4 per cent from a year earlier. - PHOTO: BLOOMBERG

DBS and OCBC have improved their global brand ranking among lenders in the world with double-digit growth, a study by Brand Finance has found. UOB, however, experienced tepid growth and saw a fall in its global ranking.

According to the annual Top 500 Banking Brands ranking, the three local banks collectively have the greatest brand value of any Asean country, with a total brand value of US$8.5 billion.

Brand valuation agency Brand Finance calculated brand value by examining the royalties which a company would have had to pay to license its brand if the firm did not already own it. This form of calculation for intangible assets is known as the "royalty relief" method.

DBS is ahead of its local peers with a brand value of US$4 billion this year, up 15.4 per cent from a year earlier. It is ranked 54th place among 500 global banks this year, up four positions from 58th place previously.