By
    
     Roland Head
LONDON -- Billionaire investor Warren Buffett is well-known for his 
focus on companies with strong earnings that pay good dividends. At the 
same time, he doesn't care much about share prices -- 
except when he's buying.
Buffett's investment style is as far as away as you can get from the 
aggressive, heavy-trading approach pioneered by hedge funds -- 
but his 
returns are far more consistent and much easier for investors like you 
and I to replicate.
Here's the secret.
Buffet's 50% yield
One of Buffett's most famous long-term holdings is his 8.9% stake in 
The Coca-Cola Company  (
NYSE: KO  )
 . The $15 billion shareholding is the largest holding of Buffett's 
company, Berkshire Hathaway, and most of it dates back to 1988, when 
Berkshire spent $1 billion to acquire a 6.2% stake at an approximate 
cost, adjusted for splits and dividends, of $3.75 per share.
Back in 1988, Coke shares offered a yield of 4% -- decent, but not 
remarkable. Since then, the company has maintained its 50-year unbroken 
record of annual dividend increases. 
The result is that in 2011, the 
dividend payout was $1.88, providing Buffett with a massive 50% yield on
 his original investment.
Yield on cost
Despite its golden record of annual
 dividend increases, Coca-Cola is not necessarily thought of as a 
high-yielding stock: At current prices, it only yields around 3.1%.
This 50% is Buffett's "yield on cost" -- the dividend yield on
 the price he originally paid. This is one the key benefits of holding 
shares in big companies over long periods, as I'll demonstrate below. 
By
 simply maintaining his holding in a quality company, Buffett has seen 
the yield on his shares rise continuously to provide an amazing 50% 
annual return on his original investment.
 
Similar to your Keppel and Sembcorp holdings :)
ReplyDeleteWhen we attend those free preview seminars on Value Investing, we are more likely to hear the Gurus quoting for example, it is Coca Cola :-)
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