Launches new HNWI platform DBS Treasures Private Client; unveils inaugural branding campaign targeting Asia’s millionaires
SINGAPORE, 20 September 2011 – DBS Bank, which has made strides to build out its wealth franchise over the past year, today announced plans to invest a further SGD 250 million over five years to take private banking in Asia to a new level. The investment reinforces DBS’ commitment to executing against strategy to become a leading wealth manager in Asia, in line with one of the bank’s strategic priorities.
Unlike traditional private banks that are standalone entities with a standardised approach to serving HNWIs, as part of an ambitious growth plan, DBS today officially launched DBS Treasures Private Client in Singapore and Hong Kong, as an extension of the DBS Private Bank offering. With this launch, DBS is now uniquely placed as it can provide two distinct platforms to cater to the fast-growing population of HNWIs in Asia:
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