I believe you know your company's businesses well enough to adopt such strategies - Investing in business that you know. Will you invest more into your company stock? Is this a good strategy?
I really doubt it. I didn't own a single unit of my company stock for one simple reason - protecting the down side.
If my company performs well, I will likely to benefit from its good performance by getting better bonuses.
But, what will happen to me if I hold large position of my company stock in my portfolio and the company doesn't perform well?
Its stock price may fall badly and my investment portfolio also get hit. I may face the risk of bonus cut or in the worse case got retrenched. Double whammy, right?
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