Just for Laugh ...
I observe this while I was eavesdropping investment cboxes and forums.
Some people will deduct the value of the stock dividends received off their stock purchase costs.
These group of people can be thought of as investors who like it cheaper. When their stocks are getting cheaper, they are getting happier.
How do you treat your stock dividends? Cash rebates or Returns from investment?
So you are shoppers or investors? LOL