Eight money archetypes

By Christopher Tan
CEO, Providend


The Innocent


The Innocent tends to take the ostrich approach to money matters. Innocents often live in denial, burying their heads in the sand so that they won't have to see what is going on around them. Innocents are easily overwhelmed by financial information and rely heavily on the advice and opinions of others. Innocents are perhaps the most trusting of all the money types.

The Victim

The Victim money type is prone to living in the past and may blame their financial woes on external factors. Victims generally have a litany of excuses for why they are not more successful and are often very attached to their 'story'. That is not to say that bad things haven't actually happened to the Victim. More often than not, Victim money types have been abused, betrayed, or have suffered some great loss.

The Creator/Artist

Creators/Artists are generally those who are on a spiritual or artistic path. They often find living in the material world difficult and frequently have a conflicted love/hate relationship with money. They love money for the freedom it buys them, yet they have little or no desire to participate in the material world.

The Martyr

Martyrs are so busy taking care of others' needs that they often neglect their own. Financially speaking, Martyrs generally do more for others than they do for themselves. They often rescue others (a child, spouse, friend, partner) from some circumstance or other. However, Martyrs do not always let go of what they give and are repeatedly let down when others fail to measure up to their expectations.

The Fool

The Fool plays by a different set of rules altogether. A gambler by nature, the Fool is always looking for a windfall of money by taking financial short-cuts. The Fool lives very much in the moment and is quite unattached to future outcome.

The Tyrant

Tyrants use money to control people, events, and circumstances. The Tyrant hoards money, using it to manipulate and control others. Although Tyrants may have everything they need or desire, they never feel complete, comfortable, or at peace. The Tyrant's greatest fear is loss of control.

The Warrior

The Warrior sets out to conquer the money world and is generally seen as successful in the business and financial worlds. Warriors are adept investors - focused, decisive, and in control. Although Warriors will listen to advisers, they make their own decisions and rely on their own instincts and resources to guide them.

The Magician

The Magician is the ideal money type. Armed with the knowledge of the past, the Magician has made peace with his personal history, and understands that his source of power exists within, in his ability to see and live the truth of who he is.

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