A Gift From A Friend

Today, read a book entitled "A Gift From A Friend" by local writer Merry Riana. I really like the "Coke Story". The story goes like this...

There were three cans of coke. All 3 cans were maunfactured from the same factory.

During the day of delivery, a truck came to factory, loaded all the cans of coke and headed off to different locations for distribution.

The first stop was actually a local supermarket. The frist can of coke was unloaded there. It was displayed on the shelf together with many other cans of coke and it was labelled $0.80.

The second stop for the delivery truck was a big shoppin centre. There, the second of coke was unloaded. It was placed inside the fridge to keep it coll and was being sold for $1.50

The last stop for the delivery truck was a luxurious 5-star hotel. The third can of coke was unloaded there. This can of coke was not put on the shelf or a fridge. This can of coke was supposed to be taken only when there is an order from a customer. And when it was taken out, it came with a crystal glass filled with ice cubes. it was served together on a platter and the hotel waiter would be the one who opened the can of coke, pour it on the glass and then polite served it to the customer. It was worth $12

Why do the 3 cana of coke have different prices although they were manufactured by the same factory, delivered by the same truck and they even have the same taste.

Your environment determines your price.

Same person, same talent, same capability + different environment = different worth